http://www.apexgiftbasketpros.com News and Notes for Gift Basket Professionals Sun, 24 Jul 2011 23:45:47 +0000 http://backend.userland.com/rss092 en Public relations...it's about getting good publicity for your business! As opposed to marketing, which usually involves proactive goals and strategies and usually costs money, public relations is all about activities that will help your business be noticed...and is often free. Read "How to Make Headlines" in the July issue of ... http://www.apexgiftbasketpros.com/2011/07/24/boost-your-gift-basket-business-with-good-pr/ In his article "It's All About Free Choice", Ari Weinsweig reminds us that we always have "free choice". Everything we do, including whether we go to work everyday, is a choice we make. In most cases, we make choices because there is a pay-off. We go to work; we get ... http://www.apexgiftbasketpros.com/2011/07/05/free-choice-it-can-affect-your-gift-basket-business/ A recent study  on mobile advertising, found that "the number of advertisers using mobile display ad campaigns has more than doubled in the past two years".  Full report An analysis of these findings indicated that "26% of these mobile advertisements were for consumer discretionary goods." Furthermore, "according to the ... http://www.apexgiftbasketpros.com/2011/06/17/advertise-your-gift-baskets-on-mobile-phones/ The summer season is the time for special events, fairs and festivals in your hometown. Whether your business serves a large metro area or a small suburban community, summertime offers many occasions to support local activities and promote your business. Check with your Chamber of Commerce and find out what events ... http://www.apexgiftbasketpros.com/2011/06/12/promote-hometown-passions-promote-your-gift-basket-business/ In the January/February issue of Specialty Food Magazine, Ari Weinzweig wrote an article entitled "The Spirit of Generosity". He outlines 13 ideas for how we can weave generosity in our businesses. He believes that not only will we feel good about what we do, but we will also see ... http://www.apexgiftbasketpros.com/2011/06/02/does-your-gift-basket-business-give-back/ There's always a gift show to attend! Throughout the United States, gift shows are scheduled almost every month of the year. Some shows attract regional manufacturers and buyers; others pull in international buyers and suppliers. So why should a gourmet food basket designer attend a gift show? First, most of the ... http://www.apexgiftbasketpros.com/2011/05/22/gourmet-food-buyers-why-attend-a-gift-show/ I was just browsing through some of my old blog posts, and came across an article that I wrote about GBA: the Gift Basket Association. Since Debbie Quintana founded GBA in 2009, the organization has grown to over 500 members and includes many new resources that will benefit you and ... http://www.apexgiftbasketpros.com/2011/05/14/the-gift-basket-association-get-involved/ I just received an email with a link to a wonderful article about gourmet gift baskets.  Please read Top 10 Reasons Why The Gift Basket Remains Undefeated in The World of Edible Gift. If you own a gift basket business, share it with your employees. It's a great reminder about ... http://www.apexgiftbasketpros.com/2011/05/01/why-are-gourmet-gift-baskets-the-perfect-gift/ Do you include baby baskets in your line of gift basket designs? Are you looking for new products that will "wow" your customers? Look no further: the 9th annual ABC Kids Expo is being held September 23-26 in Louisville, KY. At this premier juvenile products show, you'll see baby gifts, ... http://www.apexgiftbasketpros.com/2011/04/25/baby-gift-baskets-expo/ If you're looking for some items to add to your basket designs, considering browsing the marketplace at the National Stationary Show, May 15 - 18, at the Javits Convention Center in New York City. "The products showcased in the National Stationery Show include greeting cards, invitations, imprintables, giftwrap/ribbons, stationery, ... http://www.apexgiftbasketpros.com/2011/04/15/add-paper-power-to-gift-baskets/