Posts filed under 'Uncategorized'
Are your email campaigns successful? Do you get orders? Are you attracting new customers? Are established customers responding to your emails? Periodically, we need to ask ourselves these questions and think about what we can do better.
Here are some simple, yet helpful tips from Target Marketing, May, 2008.
- Do you know what your email looks like when received by your customer? Before you send an email to your customers, send it to yourself. Is the format attractive? Is the font readable? Are the graphics or photos that you included clear and sharp? Are the colors used appealing? You might also send it to some friends to give you some feedback about these questions. They don’t need to understand your business or have in depth knowledge about your products to be able to tell you whether your email piece is appealing.
- Do your recipients immediately know who the email is from? Your name should be right at the top of the email with contact information easily found. Have you ever scrolled up and down an email to find a phone number or other way to contact the company? Frustrating to say the least! If you have a logo, you might want to incorporate this at the top of every email so that your customers recognize your brand.
- Is your offer clear? Have you offered solutions to problems relevant to your customers? Talk to your best customers and find out what “problems” they experience most often? Are prices too high? Are they looking for products that will save them time when designing? Are they looking for products that appeal to a certain audience? Your marketing campaign can then explain how your products or services will address these particular needs.
May 3rd, 2008
This year, the Jewish holiday of Passover will be celebrated April 19th - 27th. Passover is a holiday that commemorates the time in history when the Jewish people were freed from slavery in Egypt.
If you are planning to promote gourmet baskets for this holiday, now is time to learn more about the holiday traditions and guides about kosher foods that are permissible for the celebration.
To give you some backround about the holiday, check out these links:
For a line of kosher, gourmet treats, go to Apex Gift Foods.
March 17th, 2008
Thinking about starting your own gift basket business? Then think about franchising!
Franchise Development Services describes franchising as a “business marriage” between an existing business (the franchisor) and a newcomer (the franchisee). It provides an opportunity for a new business owner to start a new business and take advantage of “tried and true” methods that have already been worked through by the franchisor.
I recently came across a company called The Original Basket Boutique that offers franchising opportunities in the gift basket industry. Check out their web site to get more information about the details of franchising: your commitments, their commitments, benefits, training and support, costs and a thorough description of how their franchising process works. On the web site, you can also email the company to request information from current franchisees who have been willing to share their stories and experiences with franchising.
Today one new franchise outlet opens every eight minutes of each business day, according to the International Franchise Association. Franchising directly, or indirectly generates $1.53 trillion per year, and creates 18.1 million jobs.
There is also a lot of information about franchising on the internet. Following are some great resources to help you understand how franchising works and decide if it’s right for you.
Wikipedia
Franchise Development Services
International Franchise Association
June 2nd, 2006