Boost Your Gift Basket Business with Good “PR”
Public relations…it’s about getting good publicity for your business! As opposed to marketing, which usually involves proactive goals and strategies and usually costs money, public relations is all about activities that will help your business be noticed…and is often free.
Read “How to Make Headlines” in the July issue of The Gourmet Retailer magazine. Author Deborah Cassell presents many “easy to accomplish” suggestions for bringing your business to the public’s attention. Radio and TV may be the obvious PR choices, but Cassell warns that you must “communicate effectively and contact the media at the right time”. As Cassell notes: “just because you have a store, doesn’t mean you have a story”.
Other choices for “PR” include social media and business to business partnerships. Supporting local charities and participation in community events can also generate free publicity for your business as well as help those in need.
Read the full article for many specific examples of how gourmet retailers have taken advantage of opportunities for “good PR”.
Also, check out www.retailminded.com for more creative ways to let people know about your business.
1 comment July 24th, 2011
In his article “It’s All About Free Choice”, Ari Weinsweig reminds us that we always have “free choice”. Everything we do, including whether we go to work everyday, is a choice we make. In most cases, we make choices because there is a pay-off. We go to work; we get a paycheck. We do a great job; we get praise from our boss or our customer. But Weinsweig suggests that this notion of “free choice” can be applied to everything we do at home, at work, in all our relationships. He goes further to suggest that by understanding that we always have a choice, can reduce stress and increase joy!