Archive for June, 2011
A recent study on mobile advertising, found that “the number of advertisers using mobile display ad campaigns has more than doubled in the past two years”. Full report
An analysis of these findings indicated that “26% of these mobile advertisements were for consumer discretionary goods.”
Furthermore, “according to the Mojiva Mobile Audience Guide, 60% of mobile users click on mobile ads at least one a week”. Full report
Although advertising on mobile phones is still in it’s infancy, this topic may be something that you can start investigating. Your gift basket business could be on the forefront of this new trend!
Check out The Future of Mobile Advertising for more information and perspectives on this subject.
June 17th, 2011
The summer season is the time for special events, fairs and festivals in your hometown. Whether your business serves a large metro area or a small suburban community, summertime offers many occasions to support local activities and promote your business.
Check with your Chamber of Commerce and find out what events are scheduled to take place in your community. Then, get involved. Most community festivals include opportunities for business owners to display their wares. Set up a booth and show your unique gift basket designs. If the booth rentals are expensive, share a booth with another business. If the event will include any type of raffle, submit one of your baskets as a prize. Be sure to take plenty of gourmet food samples to the event. Consider a small giveaway for everyone who stops at your booth and be sure that it includes all of your business information. You can even pass out coupons that could be used for future purposes.
Don’t pass up opportunities to showcase your unique designs and get to know potential customers!
June 12th, 2011
In the January/February issue of Specialty Food Magazine, Ari Weinzweig wrote an article entitled “The Spirit of Generosity”. He outlines 13 ideas for how we can weave generosity in our businesses. He believes that not only will we feel good about what we do, but we will also see positives effects on our business’s bottom line.
Following are his 13 techniques. Read the full article to get learn how the author sees these working in his own business.
- Program your giving.
- Remember: Kindness is free.
- Start with good service.
- Think abundantly.
- Have empathy.
- Create more opportunity.
- Be an active listener.
- Give the benefit of the doubt.
- Let everyone win.
- Share information.
- Give your time.
- Be generous with yourself.
- Share the credit.
June 2nd, 2011
