Connect With Your Customers In A “New” Way
January 9th, 2011 at 07:04pm Lorie Obernauer
In the world of electronics and social media, I often feel like a dinosaur. I’m told to connect to everyone that I know (and knew in high school). Mechanized devices have taken over my life. I’ve finally given in to using my phone to help me find my next meal, entertainment, and look up definitions for obscure words that I read on my Kindle.
This year, I’m going to try a “new” way to connect with my customers (and my friends and loved ones). My plan is to buy some new stationary and write some personal notes!
I think that first month of the New Year is a good time to write a note to my best customers. I might suggest that we meet for coffee. I might ask about their kids or mention my new dog. I hope this type of connection will be meaningful to my customers, but that’s not even important. It will give me an opportunity to consider the people that I do business with in a new way, and share a bit of myself without a device in my hand (other than a pen!)
P.S. You can “google” and find 100’s of web sites that will teach you how to write a personal note. Does everything have to be on the web????
P.P.S. I may just buy a fountain pen!
Entry Filed under: Opinion
4 Comments Add your own
1. Connect With Your Custome&hellip | January 10th, 2011 at 11:56 pm
[...] Original post [...]
2. Laurie@Gift Baskets for Women | January 22nd, 2011 at 1:33 pm
I love this post! I’m with you, I am not “up” on every new thing that comes out. I love the idea of connecting the “old fashioned” way by sending a card or letter in the mail. My problem is that I don’t get my customers address – only the address of the person they are sending the gift to. So, I have to resort to ecards, even though I’d rather not:-)
3. Lorie Obernauer | January 22nd, 2011 at 1:52 pm
If you take credit cards, you may already be collecting customer’s addresses. If I were you, I’d ask customers for their address when you take the order…..and tell them you want to mail them a coupon to use for their next purchase. That way, you’ll start to build a permanent address file….plus encourage them to call you again!
4. Florist for Special Occassions | January 27th, 2011 at 4:12 pm
I am with you.
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