It’s All About Service
Have you ever walked into a store and had to look for a sales person who could wait on you? What kind of mood were you in when you finally found someone who could help you? This has happened to me on numerous occasions and all I want to do is finish my transaction and get out of that store as quickly as possible!
During these times when customers are even more discerning about where they shop and what they buy, many business owners and managers recognize that good customer service can really make a difference and that good service begins the moment a customer walks in the store or as soon as a phone call is answered. As we move into the busy holiday selling season, it’s a good time to take another look at the service you provide and make sure that all employees are doing their best to satisfy customers.
Read the article “Are you Being Served?” in the August, 2010 issue of the The Gourmet Retailer. Author James Mellgren discusses the importance of first impressions and reviews techniques that your employees can use to deal with customer complaints. He also recommends a book called “Zingerman’s Guide to Giving Great Service”. I highly recommend it if you’re looking for ways to education your staff in the fine art of customer service!
2 comments September 28th, 2010
