Gift Basket Business Blog

Prepare Now for Holiday Gift Basket Profits

August 27th, 2010 at 11:03pm Lorie Obernauer

Now is the right time to prepare for the holidays. Yes, it’s not even Labor Day, but the holidays will be here before you know it. And by preparing now, you can be ready for any surprises that may come up during the hectic days in November and December.

I just read a good article that offers six suggestions for holiday prep work that you can do right now. Read the full article for all the suggestions….and consider some of these:

• Think about the customers who you want to attract. Who bought your gift baskets last holiday season? Were most of your holiday sales made to women? to men? what age group? Use this information to design advertising materials and promotions that will appeal to those customers.
• Start looking through industry magazines and web sites to get an idea of the gourmet products that are “hot” this year.  Specialty Food News is a great resource to learn about trends in our industry.
• Browse the internet and look at holiday products that are being shown by large retailers. Are you seeing certain design styles or colors?
• Confirm with your vendors that you’ll be able the items that you want to use in gift baskets will be available.
• Check with your usual shipping company to find out if rates will be increasing. Take the time to check other shippers to find out about their current rates.

Entry Filed under: Business Tips, Customer Service, Gift Basket Supplies, Gourmet Gift Foods, Holidays, Marketing, New Products & Trends