Don’t Forget About Print for Gift Basket Marketing
In May, 2010, FedEX Office released the results of its third annual survey of small businesses. Read the full article and consider their findings as you make your marketing for the remainder of the year.
The first interesting and encouraging finding: “almost three-quarters (72%) of small business owners say they will be the driving force behind the U.S. economic recovery in 2010″. This optimism is a real testament to the veracity of small business owners and the importance of small businesses in the marketplace.
Other provocative findings: 61% believe traditional marketing and advertising methods are more effective than web-based counterparts at bringing in customers”. And 44% of small business owners plan to grow business in 2010 by increasing communication with customers via printed materials”.
While we need to keep up with our on-line presence, don’t forget about more traditional avenues for advertising such as newsletters and direct mail.
2 comments July 15th, 2010
