Gift Basket Business Blog

Sizzling Summer Marketing for Your Gift Basket Business

July 11th, 2010 at 11:23am Lorie Obernauer

There are many ways that you can get the word out about your business. Yes, we should all be learning about social media and how we can make it work for us in our marketing efforts. But don’t forget about the “old fashioned” ways of letting people know about your business.For some inexpensive, simple ways to do some marketing, read the from Vertical Response, a company that specializes in email marketing for small businesses. Here are some ideas I like:

Ask your loyal customers to spread the word. Offer them a discount or gift for new customer they refer.

Consider offering free samples of your products. A small sample of one of your favorite gourmet treats may do the trick. Most people love free food! Make it something that they’ll remember and will help them remember you.

Make your network work for you. Other businesses can help you by putting your business card or flier in with their purchases. Offer to do the same for them.

Sometimes, the simplest connections that we make with our customers will be the most effective promotion we can do! The techniques presented in this article rely on personal contacts to make connections to customers. Remember the lemonade stand that you set up with your friends? Your neighbors stopped by because they knew you and your family and bought a glass of lemonade because of that connection. Maybe we need to think about this when we think about marketing strategies for our businesses.

Entry Filed under: Business Tips, Customer Service