Should Gift Basket Businesses Get on the Social Media Bandwagon?
We hear and read so much about Facebook and Twitter. We are advised that we should be using social media marketing techniques in our businesses. Many business owners are scrambling to get online and post, post, post! But does all this networking really matter?
Read John Jantach’s post on Duct Tape Marketing: “Why Social Media Doesn’t Matter Anymore”. To put it simply, John’s take on the issue is this: “Everything that we called social media is irrelevant and mislabed – there’s a new way of doing business and marketing for sure, but it’s a behavior and focus on customer involvement that’s become a new norm – and that’s all there is to it”.
I find this to be a very refreshing and interesting way to look at this issue. We can get so tied up in setting up our web sites, our Facebook and Twitter pages, that we may be forgetting the most important thing to do to market our businesses: find ways to create connections between our businesses and our customers….and this is often accomplished through the “personal touch”. Connecting on a personal level with our customers may still be the most important way we can acquire their loyalty.
Read the full article and weigh in with your opinion….What are you doing to make “real” connections with your customers? Maybe we should all be spending more time on “face to face” meetings with our customers instead of Facebook connections!
Add comment June 22nd, 2010
