Gift Basket Business Blog

A Newsletter for Your Gift Basket Business

May 14th, 2010 at 09:45pm Lorie Obernauer

A newsletter can help you create a distinctive identity for your business. It’s a way to communicate regularly with your customers; let them know about special promotions, new products, and share other interesting information with them that will make them want to visit your web site or store.

I recently read an informative blog post about the importance of choosing a name for your newsletter. The writer suggested quite a few great tips for making this determination:

• Determine your focus. What do you want your customers to think about your business? What image do you want to portray?
• Think about a name that’s friendly and inviting. Keep it short, but concise so that it’s easy to remember and if emailing, so that it will fit into the subject line.
• Set your expectations for delivery. How often will you publish your newsletter.

While you’re thinking about your newsletter, check out this publication from SCORE. Author Roger Parker lists 12 steps for a successful newsletter and makes several suggestions about stylist things such as layout, spacing, columns, color and more.

Entry Filed under: Business Tips, Customer Service, Marketing, Promotions, Web Site Ideas