Gift Basket Business Blog

A Mission Statement for Your Gift Basket Business

April 17th, 2010 at 03:52pm Lorie Obernauer

A mission statement for your business defines who your company is, what you do, what you stand for, and why you do it. “It captures, in a few succinct sentences, the essence of your business’s goals and the philosophies underlying them. Equally important, the mission statement signals what your business is all about to your customers, employees, suppliers and the community.” Read more…

So why do you need a mission statement? Read my last blog post: “What’s Your Strategy With Your Gift Basket Business?”
To start to develop your mission statement, read the mission statements of other companies. Then, ask yourself some questions:

• Why are you in business?
• Who are your customers?
• What image do you want to convey?
• What products do you offer?
• What level of service do you offer?
• What roles do you and your employees play?
• How do you differ from your competitors?

Get others who are involved in your business to help you answer these questions. This may include employees, family members or friends. Feedback and suggestions from others will help you clarify what you really want to say.

Once your mission statement is written, make sure that all of your business activities are tailored so that your vision will be realized. When problems arise, just refer back to your mission and the solutions will be apparent.

Entry Filed under: Business Tips, Marketing