What’s Your Strategy For Your Gift Basket Business?
Too often, when we’re trying to tackle the everyday problems in our businesses, we immediately start thinking about solutions and strategies before clearly understanding the questions. Nick Burkholder, from First Resource, suggests that a good strategy needs to be based upon a clearly defined mission for your company. Full article…
So why is this important? And how might this play out in your gift basket business? Imagine that two business owners, Jane and Martha, meet for coffee to discuss a common issue: both want to increase their sales by 10% in 2010. Jane’s mission is to provide an extraordinary selection of baskets through on-line promotions and she receives most of her orders through her web site. Martha’s mission is to provide the exceptional customer service and personalized gifts and her business is most often based upon referrals from satisfied customers.Based on this understanding of these differing visions for success, Martha and Jane will choose very different strategies for reaching their goals to increase business by 10%. Jane will spend her marketing dollars on making her web site more user friendly, and designing an email marketing campaign that will target her specific buyers’ preferences. Martha will hire an experienced sales person and gift basket designer who can bring a new “look” to the baskets that she already offers to her customers.
Before choosing a “solution”, make sure that you and your team have a concise and precise idea of the company’s mission. Check back for the next blog post about how to conceptualize and write a mission statement for your company.
4 comments April 9th, 2010
