Build Your Gift Basket Business’s On-Line Presence
March 23rd, 2010 at 10:43pm Lorie Obernauer
Want to make it easier for your customers to find you online? Major search engines now have local business listing sections. According to Daniel Owen, vice president of a New York interactive advertising agency, “these sections allow you to list your local business for free” (read full story).
Check out these search engines for information on how to add your business to their business listing sections.
You might also want to consider paid search marketing as a means to help customers find your online business. But before going in that direction, learn how that process works. I found a series of articles called “Introduction to Search Engine Submission”. Although written a few years ago, I found it to be a good primer on how search engines work. You can also read read Biznology Newsletter and Blog. for a more recent “take” on the topic.
Entry Filed under: Business Tips, Gift Basket Supplies, Gourmet Gift Foods, Industry News, Web Site Ideas
3 Comments Add your own
1. Shirley George Frazier | March 24th, 2010 at 10:31 am
You’re right on target with this tip, Lorie.
I attended the exhibit portion of the Search Engine Strategies conference yesterday and was happy to learn about numerous online directories that I hadn’t considered to increase my online reach.
Once I spoke to representatives, it was clear that these listings can be beneficial. My hope is that your readers will take advantage of these options to maximize their marketing.
2. Lorie Obernauer | March 25th, 2010 at 8:40 am
Thanks Shirley. Things keep changing so quickly and it’s important to try to keep up.
3. Australian | May 8th, 2010 at 4:08 am
Being online savvy is key to my marketing strategy. Having a simple findability online means we field orders from across the globe for our niche market. Tips such as this are helpful though my most succesful strategies are
1. List in directories
2. Comment on Blogs
3. Have your own blog linked to your website and update it regularly.
Good tip.
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