Gift Basket Business Blog

Gift Baskets to Celebrate “National” Holidays

February 12th, 2010 at 06:52pm Lorie Obernauer

In addition to the popular national holidays that we traditionally celebrate, there are hundreds of organizations that celebrate their causes through a day or month of recognition. For example, you may not be aware that March is:

• American Red Cross Month
• Irish-American Heritage Month
• National Nutrition Month
• National Noodle Month
• National Peanut Month
• Women’s History Month
• Workplace Health and Safety Month

Any of these can serve as a basis for marketing your gift basket business.

And most of these have web sites that include information to support your promotional efforts.

For example, the American Red Cross offers a multitude of opportunities for Americans to donate time and money to many worthy causes. Have you ever checked in with your local Red Cross office to find out about their activities? Maybe you can arrange to have some percentage of your gift basket sales donated to the Red Cross? Your customers may appreciate this opportunity to have their gifts also be a “gift” for someone in need.

You might check out the National Irish-American Heritage Month web site and get some ideas about what local communities may do to celebrate. If you find that local organizations in your community are holding a parade or some type of special event, you may be able to promote your gift basket business by joining in the festivities. Donate a basket to giveaway or set up a booth on the parade route.

National Peanut Month or National Noodle Month provide opportunities for you to design and promote a special basket featuring those products. If you do more research on the web, you can find recipes that you can add to a “pasta” basket or “fun facts” that you can use to make your “peanut” basket unique. (Did you know that four of the top 10 candy bars manufactured in the USA contain peanuts or peanut butter…how about a peanut butter candy bar basket?)

Spend a little time on the web and use your imagination to learn about these “national holidays”. Then, create exclusive basket designs and unusual marketing opportunities to promote your gift basket business.

Entry Filed under: Business Tips, Gourmet Gift Foods, Holidays, Marketing, Promotions