Direct Mail: Does It Work for Gift Basket Businesses?
Are you trying to attract a new customer base to your gift basket business? Think about using direct mail advertisements. I just read an article that suggested while we may believe that the younger generation is only interested in all things electronic, direct mail may still offer a good way to deliver a message to the younger generation about your gift basket business.
Read the full article “Reaching Younger Generations in the Mail” for author Ethan Boldt’s ideas. But here’s one interesting idea from the article that caught my eye: “According to Keith Goodman , vice president of corporate solutions for Modern Postcard, seniors and boomers are more receptive to the more traditional letter-type formats, while Gens X and Y are more receptive to postcard and other self-mailer formats.”
So if younger buyers may still be attracted to direct mail attempts, I started to think about sending postcard promotions. This led me to check out the United States Postal Service where I found a link to the “Premium Postcard.com”. USPS now provides a way for businesses to create and send postcards to promote products or special events. Check out this web site and find out about all the options that are available including a variety of postcard sizes, many different template designs, design and graphic services. You can use your own mailing list and buy new mailing lists. Be sure to look into this great service offered by USPS and use direct mail to attract many new customers to your business.
1 comment February 7th, 2010
