Teach Your Customers How To Order Gift Baskets
January 7th, 2010 at 01:48am Lorie Obernauer
Although you may still be putting away your Christmas decorations, it’s time to start promoting your Valentines Day designs. If you’re accustomed to sending out emails or direct mailings that simply list your holiday promotions, think about a new twist.
Put together a checklist that will help your customer make choices about your basket designs. Point out the features of each basket, what products it includes and the type of person that might find it appealing. For example, a basket that includes an adorable bear might be appropriate for a younger person; a basket that includes a coffee mug might hit the spot for someone who works; a design that includes some spa products might be the perfect choice for a busy mom.
You can also share information about extra services that you offer: delivery and/or shipping options; special wrapping, cards, ribbons, balloons or other enhancements for a more “customized” basket. Think about offering cash discounts or a coupon for a discount on an Easter basket. Or team up with a local florist to include a some silk roses with your design.
Let your customers know that you’ll go the extra mile PLUS offer fabulous designs full of gourmet treats and goodies!
Entry Filed under: Gourmet Gift Foods, Business Tips, Customer Service, Holidays
4 Comments Add your own
1. eleanor | January 11th, 2010 at 4:33 pm
found inspiration and energy reading your comments. left the ho-hum feeling behind and will practice what yiou preach in reaching out to the customer. thank you
2. susan | January 11th, 2010 at 9:04 pm
Hi ,
Thanks for sharing me with your great idea.
Now, I am setting up a gift basket company here in Shanghai, China. Do you think it is possible to find a experienced gift basket professionals in US that is willing come here to partner with me to co-found the business? I think it will be much easier to partner with a basket veteran than doing all by myself. I used to own a consulting business so I have good knowlege in doing business. Can you help to find any contacts for me?
Thank you.
Best
3. Kris | January 15th, 2010 at 2:18 pm
Yes, I agreee with you. We always try and go the extra mile for our customers by providing as much information for them as well can.
4. Gifts | February 22nd, 2010 at 11:55 pm
Great Ideas for customer services.
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