Gift Basket Business Blog

Boost Gift Basket Sales With Charitable Acts

October 26th, 2009 at 08:54pm Lorie Obernauer

I recently read an article in Incentive Magazine about corporate holiday parties. “After a brutal year of highly public censure of meetings and events, corporate planners will devise their holiday parties very carefully….the current environment makes 2009’s year-end functions golden opportunities for corporate social responsibility”.

It occurred to me that 2009 could also be the perfect time to incorporate charitable giving into our daily business activities. How about promoting a particular gift basket design by donating a percentage of sales to popular charities in your community? Involve the charity that will benefit by having them announce your promotion in their newsletter.

Or, think about asking your customers to help out with your charitible giving program. When customers place their orders, they might also purchase one or two extra products ( eg: a box of cookies or chocolates; a package of popcorn or nuts) that you will include in basket to be taken to a local nursing home before the holiday. The more products purchased, the more baskets you’ll be able to create, the more nursing home patients and staff will benefit!

Think of ways that your business can provide opportunities to give to others. Your staff will be proud to participate in these giving programs and your customers will support you with their loyalty!

Entry Filed under: Business Tips, Holidays, Marketing, Promotions