Gift Baskets for Pets
April 14th, 2009 at 01:41pm Lorie Obernauer
National Pet Week will be observed the week of May 4th and this is a grand opportunity to introduce some new basket designs to your line. According to the American Pet Products Manufacturer’s Association, almost 40% of U.S. households include a dog or cat. Moreover, pet owners are mad about their pets! (That’s me with my wonderful, loyal, best friend!) “Amidst one of the worst economic downturns in decades, the pet industry continues to remain robust. Total pet spending topped $43 billion in 2008, and a 4.9 percent increase to $45.4 billion is projected for 2009, according to the American Pet Products Association.
Check out Gift Basket Business.com for resources on pet products. Create some new baskets for dogs and cats that also include a gift certificate for a local pet spa or pet day care facility. This way, you can double your marketing efforts by joining forces with these other businesses to promote “luxury” items for the family pet.
Entry Filed under: Basket Enhancements, Business Tips, Marketing, Promotions
2 Comments Add your own
1. Shirley George Frazier | April 14th, 2009 at 11:52 pm
There’s a very good chance for a hearty business when you include items in gift baskets for recipients’ pets.
They are four-legged children who bring enormous amounts of love and affection, and when you acknowledge them in gift baskets, you build clients, friendships, and sales for life.
The photo of you and your buddy, Lorie, is absolutely darling.
2. Lorie Obernauer | April 15th, 2009 at 9:12 am
Thanks Shirley. I must admit that I spoil her rotten!
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