Keep Customers Loyal When Times Are Tough
Read Incentive Magazine to learn 14 ways to keep customer loyalty high during tough economic times. This article covers 14 inexpensive ways to nurture your customers’ loyalty to you and keep them as customers when times get better.
Here are a few of the ideas that are worth considering and won’t cost any money, just a little bit of your time.
- Stay in touch with your best customers on a regular basis. Find out how they prefer to hear from you: a phone call, an email or even a personal visit. If you’re calling or visiting, find out what time of day is most convenient for them. Be prepared to tell them something that will interest them: a new product that you know they’ll like; a special sale on items you know they use; a reminder about an upcoming holiday that they’ll want to remember with a gift to someone special. Know your customers! Don’t waste their time with information that is irrelevant to their particular interests and needs.
- Let your customers know that you care! Make sure that you stay in touch even if these customers are not placing regular orders. Times are tough right now; buyers are cautious. Let them know that you’re thinking of them and will be available to help them out when they’re ready to buy. Although your business may be suffering too, be a person who they look forward to speaking with.
Read the full article for more great ideas. By keeping up with your customers even when you might be feeling a little stressed, you will be making an investment in the future of your company.
1 comment February 19th, 2009
