Marketing Gift Baskets for Administrative Professionals Week
Administrative Professionals Week (it used to be called Secretaries Day) is celebrated during the last full week of April. Now is the time to start gearing up and marketing for this holiday!
Start by making sure that your current corporate/business customers know that the holiday is fast approaching. Send emails with photos of your selections or put together a direct mail marketing flier. Call these customers and let them know that the holiday is coming and you’ll be sending some information. You can also make their gift giving even easier by reminding them about the gifts they gave last year and to whom they sent those gifts.
If you don’t already have a customer base that includes businesses, you can use the same emails or fliers to send to new, potential customers. Get a list of businesses in your community from your local chamber of commerce. Call each business and find out to whom you should send your information. Getting your information to the right person is half the battle! Think about personally delivering your promotional materials along with a small gift (some cookies or candies) from your line to make your business stand out from the others. Make sure you communicate how your services will benefit them. Don’t be afraid to ask your satisfied customers from prior years to give you referrals for this holiday season and approach new customers by referencing the name of your satisfied client.
If you’re not already involved with your local chamber of commerce or other business groups, this is the time to start your networking efforts. Find out about business groups in your community and take your business cards and promotional materials to their next meeting. Make an effort to find out if you know anyone who is already involved in one of these business groups and try to arrange to go the next meeting together and get some personal introductions.
When meeting potential new clients, be prepared to tell them how your current customers have benefited from using your services, and how the recipients have enjoyed your gifts. Don’t be shy about letting them know what a good job you’ll do for them.
Add comment February 13th, 2009
