Keep up with Gift Basket Trends
Even in these tough economic times, it is critical for gift basket business owners to continue to look at how they can attract new customers and increase sales. As we look at ways to cut costs, we still need to make a commitment to growth. An important part of this process requires that you learn about new products and trends in the marketplace.
During the month of January, there are gourmet food trade shows scheduled all over the country. At the end of this post, I’ve included a list of the biggest shows and links for more information. This year, we may have to adjust our attendance at these shows.
Consider traveling to a show that is closer to your business, thereby cutting down on travel expenses.
If you can’t travel or intend to spend fewer days at a trade show, take advantage of the “Show Preview” issues of industry trade magazines. These offer extensive coverage of new products. Contact vendors to request samples of items you see in these magazines. Ask manufacturers if they have sales representation in your town, then ask for a visit from a sales person who can bring samples to you.
Gourmet Retailer Magazine and Specialty Foods Magazine offer on-line versions of their magazines as well as free-newsletters that will keep you informed of what’s new at the trade shows.
Keep up with your industry! In this way, you can make sure that your business offerings are current and fresh even in these difficult economic times.
Industry Gourmet Food Trade Shows:
- January 6 – 14, Atlanta, GA, The Atlanta International Gift & Home Furnishings Market. www.americasmart.com or 800-ATL-MART.
- January 11 – 13, Atlantic City, NJ, Philadelphia National Gift, Candy & Gourmet Show. www.phillycandyshow.com or 888-CANDY-89.
- January 13 – 19, Los Angeles, CA, L.A. Gift & Home Furnishings Market. www.lamart.com or 800-LAMART-4.
- January 14 – 20, Dallas, TX, Dallas Total Home & Gift Market, www.dallasmarketcenter.com or 800-DAL-MKTS.
- January 18 – 20, 34th Annual Winter Fancy Food show, www.fancyfoodshows.com or 212-482-6440.
- January 25 – 29th, New York International Gift Fair, www.nyigf.com or 800-272-SHOW.
Add comment December 9th, 2008
