Selling To the “Budget” Gift Basket Shopper
As consumers tighten their belts this holiday season, it’s important that you pay attention to what you offer so that you will still attract customers. In an article in Gourmet Retailer’s on-line magazine, the author suggests that “Retailers need to recognize, empathize and quickly react to consumers’ need to budget their holiday gift and entertainment dollar”.
Take a look at the baskets that you were planning to offer this holiday season. While numbers from prior years may tell you that customers generally spent $75 on baskets, you may want to offer a $50 basket this year for those clients who are trying to work within a budget. Is there a way that you can “trim down” and find a more appealing price point? If you eliminate one or two products, or substitute a very expensive item with something less costly, you may be able to offer baskets that fit more into your customer’s budgets. On the other hand, it’s important to choose carefully and not eliminate products that will compromise the quality of the baskets that you design.
If you don’t want to change the products that you use in your designs, think about changing the container. Many inexpensive baskets can be turned into glitzy holiday containers with some gold metallic spray paint. Add a gorgeous bow and your design can look like a million bucks!
Add comment December 4th, 2008
