Gift Basket Businesses Can Thrive This Holiday Season
An article in Business Wire suggests that this year, given the uncertainty of our economic situation, “people will try to take greater control of their lives and find pleasure in the simple things.” According to researcher Joan Hollaren from Mintel, “people around the world are feeling insecure and are already looking to reestablish a sense of stability in their lives. In the coming year, it will be more important than ever for businesses to respond quickly and creatively to changing consumer needs and desires, as we all become more selective in how we spend our money.” Full Story.
What does this mean for our gift basket businesses? First, if consumers are going to be more careful about what they buy, they will also will be concerned about getting exactly what they want. Gourmet basket businesses are already familiar with creating gifts that are targeted to a special occasion or a customer’s special requests. In marketing efforts for the holidays, we can bring this “individualized service” to the attention of our customers thereby satisfying their need to have some control over their purchases.
Another interesting point is mentioned in this article. Given that people may be a bit more stressed out this holiday season, try to “lighten the mood”. Think about gifts that include a “range of products that soothe, energize or simply lift the spirits.” Bath and body products, candles, and decadent gourmet chocolates certainly fit the bill! Also, if people are staying home for the holidays in order to cut down on spending, consider gift baskets that include games, videos, and books that can be enjoyed with the family.
1 comment November 20th, 2008
