Gift Basket Customers Will Love Free Samples!
October 22nd, 2008 at 08:10pm Lorie Obernauer
Just saw something in Fancy Food News Bytes that I want to share.
“A study published in Brandweek.com confirms the power of free samples. The study, conducted by Arbitron, found that 35 percent of customers who tried a sample bought the product during the same shopping trip. Fifty-eight percent say they would buy the product again.”
If you have a storefront business where customers come in to shop, feature a basket each week and put out samples of all the products that are used in the basket. Don’t forget to let your customers know (through a flyer or email or phone calls) which day of the week you’ll be “sampling”.
According to this study, you should get some orders for that basket! Make sure you keep track of the items that customers like the most, then use those items again in other gourmet designs.
Please note: As soon as I finished this post, I thought to myself: “So how can an on-line business take advantage of this information?” Any thoughts would be appreciated!
Entry Filed under: Gourmet Gift Foods, New Products & Trends, Business Tips
3 Comments Add your own
1. Flora Morris Brown, Ph.D. | October 22nd, 2008 at 11:57 pm
Hi Lorie,
Interestingly enough I posted about this same study on my blog in the article New Study Shows Sampling Works.
Online businesses can send samples of items that ship well to their current customers along with promotional literature to stimulate orders. I give examples on my blog.
Even though they may have websites, many gift basket retailers conduct in-person corporate presentations and showcases. It’s a smart idea to include samples of one of the representative products from the displayed gift baskets in their presentation. Corporate clients love sampling too.
2. Ram | October 24th, 2008 at 7:44 am
Great stuff
3. Mike Allen | November 17th, 2008 at 10:41 am
great blog
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