Gift Basket Customers Will Love Free Samples!
Just saw something in Fancy Food News Bytes that I want to share.
“A study published in Brandweek.com confirms the power of free samples. The study, conducted by Arbitron, found that 35 percent of customers who tried a sample bought the product during the same shopping trip. Fifty-eight percent say they would buy the product again.”
If you have a storefront business where customers come in to shop, feature a basket each week and put out samples of all the products that are used in the basket. Don’t forget to let your customers know (through a flyer or email or phone calls) which day of the week you’ll be “sampling”.
According to this study, you should get some orders for that basket! Make sure you keep track of the items that customers like the most, then use those items again in other gourmet designs.
Please note: As soon as I finished this post, I thought to myself: “So how can an on-line business take advantage of this information?” Any thoughts would be appreciated!
3 comments October 22nd, 2008
