Gift Basket Business Blog

Holiday Email Campaigns for Gift Basket Businesses

October 20th, 2008 at 10:36pm Lorie Obernauer

Target Marketing, an industry magazine and online newsletter, offers “strategies and solutions for profitable marketing”. A recent newsletter suggested that with the state of our economy, email marketing may become a very important part of our holiday marketing plans.

In the October 10th newsletter, author Joe Keenan reviewed a recent webinar that was presented by Target Marketing: “8 Tips to Improve Your Holiday Email Campaign”. Read the full article to find out about the first 4 tips; more will be revealed in a follow-up article next week.

Following are two points that I think are important to consider when planning your holiday email marketing:

1. Be Prepared. Think about what you want to accomplish with your email campaign. For example, are you trying to attract new customers, encourage old customers to buy again, introduce new products? Depending on your answers, your email campaign should be tailored to meet your goals. You can’t do everything in one email promotion.
2. Timing is Everything. Think about your customers: when will they be “ready” to receive your email message. Given that people may be hesitant about holiday shopping this year, try to time your messages with their buying habits in mind. For example, many people do on-line shopping the Monday after Thanksgiving (Cyber Monday). Research on internet shopping also reveals that the 2nd Monday of December is a big on-line shopping day.

Think about what you want to accomplish with your holiday email campaign. Then, think about how you will know if you achieved your goals. For example, if your goal is to attract new customers, be sure to devise a way that you can keep track of new customer orders and inquire whether they are responding to your email. This can be 1 or 2 simple questions when a new customer contacts you, but an important part of future email marketing campaigns.

Entry Filed under: Promotions, Gourmet Gift Foods, Business Tips