Branding Your Gift Basket Business, Part 2
October 13th, 2008 at 08:41am Lorie Obernauer
Some time ago, I posted an article on this blog called “Branding Your Business: What Does That Mean?” Well, I just read an article in Rave Reviews Magazine current issue that adds another suggestion for branding your business that I believe, is important to consider.
Author Joyce Reid, says that “branding isn’t just your cute logo or tagline….It’s everything your customer sees or hears about your your business”. Joyce goes on to say that “branding doesn’t begin with your logo creation…it begins with a story….your story”. Once you have your “story”, all of your marketing and advertising ideas can flow from this.
Go to Joyce’s web site, Creative Gifts to Go, and read Joyce’s brand story. Then, get a copy of Rave Reviews Magazine (Issue 5, Volume 5) and read Joyce’s article: “Branding Your Business With Words”.
As Joyce points out, if you search for “gift baskets” on Google, over 28 million pages are indexed. But don’t get discouraged! Remember that 80% of your business comes from 20% of your customers. You can go far to keep your current customers loyal to your business by creating a “brand story” that will help to create an “emotional” connection between you and them.
Entry Filed under: Business Tips
1 Comment Add your own
1. Flora Morris Brown, Ph.D. | October 13th, 2008 at 11:06 pm
Thanks for sharing Joyce’s article. Brand is broader than some people think, and is indeed a company’s story and is reflected in everything a company does.
The emotional connection between us and our customers is very important to cultivate by follow-up and frequent contact.
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