Special Holiday Gift Basket Promotions
September 14th, 2008 at 09:48pm Lorie Obernauer
I always like to see the newest issue of The Gourmet Retailer because it includes a promotional calendar that lists all the special occasions and events of the upcoming month. These “national holidays” can provide a plethora of ideas for gift basket promotions that your business can offer.
Here’s the list for November and some of my ideas for gift basket promotions:
- General Election Day is November 4th. All during the month of October, ask the customers who come into your store to vote on their favoritie cookie. Let your customers know ( by email or text message) that you’ll be sampling cookies all month. Then, on November 4th, promote a gourmet basket that uses the top three winners.
- November is Peanut Butter Lover’s month. Create a basket that includes all the peanut butter products in your line. And don’t forget the Chocolate Peanut Butter Pretzels!
- November 11th is Veterans Day. Offer a holiday discount to military families who want to send something to a loved one overseas. Check out Apex’s Treats for Troopers basket.
- Mickey Mouse’s 80th birthday is on November 18th. Design a new birthday basket for kids using Disney products.
- Thanksgiving fall on November 27th. In mid-October, start notifying your customers that you will have a variety of “Thankful” gourmet baskets that they can send to friends and family. Use email and promotional fliers to show customers your designs. Use a cornucopia basket and fill with fruit plus cookies, cakes and chocolates for a bountiful design. Don’t forget to add a beautiful bow that suggests the Fall season.
Please share your ideas for more Fall Promotions that will bring customers to your store.
Entry Filed under: Gourmet Gift Foods, Basket Enhancements, Gift Basket Supplies, Business Tips
2 Comments Add your own
1. Jared Sidwell | October 13th, 2008 at 1:42 pm
Fruit gift baskets are perfect for birthdays, get well, or holidays, delighting all your recipient’s senses, from appearance and aroma to sound and taste. Nothing makes as dramatic a statement of how much you care then sending a fruit gift basket overflowing with large, unblemished, ripe fruit, complimented with award winning wines, gourmet cheeses, and irresistible chocolate covered dried fruits and nuts. There is also nothing more frustrating then sending a gourmet fruit basket to someone, expecting a wonderful response from your recipient, and then receiving the feedback that the fruit was small, damaged, or over ripe. Fruit Basket Review is committed to helping you navigate through the web to make sure you get the most “bang for your buck” when sending edible fruit baskets and providing insider information about the online fruit basket industry. Our site will help you find the highest quality gourmet fruit baskets at the best prices as well as providing discount and promotional coupon codes. http://www.fruitbasketreview.com
2. Mike Allen | November 17th, 2008 at 10:45 am
great, very helpful, great ideas
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