Special Holiday Gift Basket Promotions
I always like to see the newest issue of The Gourmet Retailer because it includes a promotional calendar that lists all the special occasions and events of the upcoming month. These “national holidays” can provide a plethora of ideas for gift basket promotions that your business can offer.
Here’s the list for November and some of my ideas for gift basket promotions:
- General Election Day is November 4th. All during the month of October, ask the customers who come into your store to vote on their favoritie cookie. Let your customers know ( by email or text message) that you’ll be sampling cookies all month. Then, on November 4th, promote a gourmet basket that uses the top three winners.
- November is Peanut Butter Lover’s month. Create a basket that includes all the peanut butter products in your line. And don’t forget the Chocolate Peanut Butter Pretzels!
- November 11th is Veterans Day. Offer a holiday discount to military families who want to send something to a loved one overseas. Check out Apex’s Treats for Troopers basket.
- Mickey Mouse’s 80th birthday is on November 18th. Design a new birthday basket for kids using Disney products.
- Thanksgiving fall on November 27th. In mid-October, start notifying your customers that you will have a variety of “Thankful” gourmet baskets that they can send to friends and family. Use email and promotional fliers to show customers your designs. Use a cornucopia basket and fill with fruit plus cookies, cakes and chocolates for a bountiful design. Don’t forget to add a beautiful bow that suggests the Fall season.
Please share your ideas for more Fall Promotions that will bring customers to your store.
2 comments September 14th, 2008
