Gift Basket Business Blog

Promote Your Business with Reusable Shopping Bags

September 4th, 2008 at 12:24pm Lorie Obernauer

“Question: What was the hottest accessory in the United States in the past year? Jewelry? Designer handbags? Oversized sunglasses?

Answer: None of the above. It was reusable shopping bags, sales of which jumped 72 percent from May 2007 through May 2008, according to consumer and retail information company the NPD Group. The bags are at once practical, eco-friendly and trendy, and they’re as likely to be seen on the arms of shoppers in the aisles of your local supermarket as they are on celebrities.” Full Story

Go with the trend and include a reusable shopping bag in your next gift basket design. Available in trendy prints and bold, solid colors, these bags are small enough to fit into a purse or pocket.

You might even create a “Green Gift Bag” promotion featuring these bags. If you sell individual products (in addition to selling finished gift baskets), use the bags to encourage people to return to your store. If you include a reusable shopping in your design, offer customers a discount on some of the products that you sell “over the counter” when they bring their bag to your store. Or ask other merchants in your neighborhood if they’d like to include a coupon in the bag you put in your gift basket design. In return, they could promote your “Green Gift Basket” in their stores.

Entry Filed under: Basket Enhancements, Gift Basket Supplies, Promotions