Gift Basket Business Blog

Market to the Local University Crowd

July 6th, 2008 at 05:27pm Lorie Obernauer

Do you have a university or college in your town? Young consumers are becoming an increasingly vital part of the marketplace and you might want to consider some gift baskets that cater specifically to this group.

Snacks, cookies, and candies are all time favorites for this age group. Why not create some moderately priced gifts and market these in local coffee shops, the university book store, video stores, and sporting goods stores? Advertise your business in the local college newspaper. Your small packages of nuts, candies, and cookies are the perfect size to toss in a backpack to take on a hiking or biking trip or to the library for some instant energy when studying.

Find out where the kids hang out and see if you can set up a small display. Include a coupon for a discount on their first purchase. Remind them that you can also send a gift to mom or dad for that “almost forgotten” special occasion.

Entry Filed under: Promotions, Gourmet Gift Foods, Business Tips