Create a Personal Shopper for Your Gift Basket Business
In these days of high gas prices, consumers are making fewer shopping trips than ever before. Coupled with increased demands on our time, we, as consumers, are looking for more services that will make our shopping experiences easier and more efficient.
Consider adding a “Personal Shopper” to the list of services that your business offers to customers. Think about assigning one of your salespeople this new role. This person needs to be up to date on all the trends in the gourmet and gift industries. Reading industry magazines such as Gourmet Retailer and Specialty Foods will be helpful in this respect. Rave Reviews Magazine is perfect for seeing the latest trends specific to the gift basket industry. And of course, this person needs to be very knowledgeable about the products that you carry.
When a customer calls your Personal Shopper, he/she just needs to explain what the gift is for, how much he/she wants to spend, and a little about the person who will receive the gift. Then, the Personal Shopper can take it from there. If your Personal Shopper can create a reputation as a “life-saver” for your customers, this will go a long way towards building a loyalty among your shoppers and will help you acquire many new customers in your area.
2 comments June 3rd, 2008
