Web Marketing for Gift Basket Businesses
Are your email campaigns successful? Do you get orders? Are you attracting new customers? Are established customers responding to your emails? Periodically, we need to ask ourselves these questions and think about what we can do better.
Here are some simple, yet helpful tips from Target Marketing, May, 2008.
- Do you know what your email looks like when received by your customer? Before you send an email to your customers, send it to yourself. Is the format attractive? Is the font readable? Are the graphics or photos that you included clear and sharp? Are the colors used appealing? You might also send it to some friends to give you some feedback about these questions. They don’t need to understand your business or have in depth knowledge about your products to be able to tell you whether your email piece is appealing.
- Do your recipients immediately know who the email is from? Your name should be right at the top of the email with contact information easily found. Have you ever scrolled up and down an email to find a phone number or other way to contact the company? Frustrating to say the least! If you have a logo, you might want to incorporate this at the top of every email so that your customers recognize your brand.
- Is your offer clear? Have you offered solutions to problems relevant to your customers? Talk to your best customers and find out what “problems” they experience most often? Are prices too high? Are they looking for products that will save them time when designing? Are they looking for products that appeal to a certain audience? Your marketing campaign can then explain how your products or services will address these particular needs.
1 comment May 3rd, 2008
