Create Great Gift Basket Promotions
On the Gourmet Retailer web site, you can learn how to execute promotions that work! Several retailers shared their ideas about creative and fun promotions that have worked for them.
Chris Beykirch, a retailer who offered some ideas for the article suggests the following ideas that will help you be successful. Here are a few of his tips. Read the full article for more great ideas.
“Place someone outside your store to help people remember to come in that day. Ask vendors to provide merchandise to give away throughout the day. Free items always attract crowds.”
“HAVE FUN. No event should ever be so stressful that you hate it. Bring in balloons, set up posters and treat your staff to a catered lunch.”
“Get things ready at least two weeks before the event so that it is a low-stress day. Make sure the entire staff is on hand to help customers on the day of the promotion.”
I’ve also mentioned before that Gourmet Retailer Magazine includes a promotional calendar in every issue that highlights special holidays and events for each month of the year. Here are some ideas to help you plan great promotions for May, 2008.
May 5th is Cinco de Mayo. a Mexican holiday that celebrates freedom and liberty! Create a basket of Mexican gourmet favorites and promote this to your customers. If you have a Mexican grocery store or restaurant in your neighborhood, join forces to promote both your businesses.
May 7th is National Nurses Day. For any of your customers who work in the health care industry, offer a discount on a basket of their choice.
National Chocolate Chip Day is May 15th. Just imagine a whole basket full of delicious chocolate chip cookies. Include your favorites from a variety of manufacturers and ask your customers to vote for their favorites.
May is also Family Wellness Month, National Barbeque Month, and National Military Appreciation Day. Share your ideas with others for unique baskets and promotions that you can build around these holidays.
2 comments March 19th, 2008
