Gift Basket Business Blog

Referrals Build Your Gift Basket Business

February 20th, 2008 at 07:35pm Lorie Obernauer

Just read a very good article in Rave Reviews Magazine, Volume 5, Issue 1 entitled “Creating a Business Built on Referrals”. Author Lisa Stenson suggests that networking can be an effective way to make new business contacts. More importantly, she offers some great advice about how to use networking effectively to build your client roster.

Some of her suggestions that I like the best:

• Be prepared! Go to the meeting with plenty of business cards.
• Be able to describe your business in 30 seconds or less. This is not the time to talk about all your products and services. More importantly, it is a time to listen!
• Ask others: “What do you do?” Find out what others do and make notes on the business cards that they give you.
• Follow up! Remember those business cards you collected and notes you made. Send a follow-up letter or make a follow-up phone call to those people who you think might be interested in your services. Refer to the notes you made so that you can tailor your follow-up presentation to their particular business needs.

You will need to subscribe to Rave Reviews magazine in order to read this informative article. Go to their web site for subscription information. If you’re not familiar with this gift basket industry publication, you can request a free copy. It’s a great magazine, full of articles with advice on how to run your business more effectively. It’s published every other month and in each issue, you’ll also see dozens of gift baskets that will provide lots of ideas for upcoming holidays, special occasion baskets and everyday gourmet basket designs.

Entry Filed under: Business Tips