Gift Basket Business Blog

Color Trends for Gift Baskets

February 17th, 2008 at 07:58pm Lorie Obernauer

Check out Rave Reviews Magazine, Volume 5, Issue 1, for an informative look at the trends that will influence the gift basket industry in 2008. Author Gayle Gallagher reviews color trends that will affect consumers’ buying preferences in the upcoming year.

To investigate the popular color trends for 2008, Gallagher looked to the Pantone Color Institute for guidance. “Pantone, Inc. is the world-renowned authority on color. For more than 40 years, Pantone has been inspiring design professionals.” In addition to establishing standards for “accurate color communication”, Pantone is a vital tool for designers in the fashion and home furnishings industries, which in turn, influence the gift industry.

In her article, Gallagher cites the executive director of the Pantone Color Institute and lists the following as the colors to watch for in 2008:

• Golden Olive: a mustard, yellowish olive green
• Spring Crocus: a deep lilac pink
• Rococco Red: a bright cherry
• Pink Mist: a cool, icy pink
• Croissant: a neutral beige-tan
• Freesia: a deep, bright yellow
• Cantalope: with peach tones
• Daiquiri Green: a brighter version of the earthtone yellow-greens
• Snorkel Blue: a more sophisticated navy
• Silver Grey: with the sheen of a metallic

Keep these colors in mind when you are looking for new products for your 2008 gift basket line. If the products that you love are not packaged in these new colors, you can still use containers, ribbons, and silk flowers to create designs that will show your customers that you are aware of the trends!

Entry Filed under: Industry News, New Products & Trends, Business Tips