Gift Basket Business Blog

Gourmet Baskets Still Popular in Slow Economy

January 28th, 2008 at 02:59pm Lorie Obernauer

While people may be cutting down on purchases of high ticket items, the specialty food industry reports that business is booming. According to NASFT (National Association of Specialty Food Trade), specialty food sales have grown considerable over the past two years. Full Story.

People may still be buying high ticket specialty foods like those you use in your gourmet baskets, but business owners need to stay aware of well priced products available in the market place. Now, more than ever, it is important to be a “careful buyer”. Look closely at products offered by all your suppliers and find those that are the quality you want at the price you want. Take advantage of promotions offered by your suppliers. While you may not want to compromise on quality, sample new products on the market to find those that you offer at a reasonable price to your customers.

To keep up in a competitive economy where consumers are thinking carefully about their purchases, gift basket designers will have to make a greater effort to offer gourmet baskets that are high quality AND affordable.

Entry Filed under: Business Tips, Gourmet Gift Foods