Post Holiday Gift Baskets: How about a Salad?
January 15th, 2008 at 11:18am Lorie Obernauer
“MAUSSANE-LES-ALPILLES, France (AFP) - Thirty-five years ago olive-grower Raymond Gonfond pondered giving up on his olive trees — because olive oil was not selling. Now the whole world is enamoured of this green gold, which underpins the famed ‘Mediterranean diet’.” Full Story
Once the holidays are over, most of my friends will complain about how much they ate. New Year’s resolutions will abound with pledges to eat sensibly. On the other hand, I recently read that Whole Foods did a survey and found that “a majority of Americans are tired of making New Year’s resolutions and instead prefer to create lasting lifestyle solutions”. Full Story. The point is that you can be attuned to what your customers want and offer a “sensible” alternative to the gift basket laden with sweets and snacks.
Suggest a “healthy” basket full of fixings for a complete “healthy meal”: whole wheat pasta, spicy marinara sauce, tangy sun dried tomatoes, nicose olives, fragrant olive oil and pungent balsamic vinegar. Offer an upscale version of this basket that includes a bottle of red wine. And considering the health benefits that are touted, you can even include a few pieces of dark chocolate candy!
You can snag some extra business between Christmas and Valentines Day by offering something unique. Please share your ideas for other ways to attract business between the holiday rush.
Entry Filed under: Gourmet Gift Foods, New Products & Trends, Business Tips
3 Comments Add your own
1. Flora Morris Brown, Ph.D. | January 15th, 2008 at 1:56 pm
Gift basket retailers must remember that they have two groups of customers: the consumer and the corporate client.
The promotions we plan to bring direct consumer sales can also be marketed to the corporate clients to help them increase their sales. To celebrate January as National Soup Month, for example, we could create and offer a “Sending Warm Wishes” theme filled with soup, crackers, soup mug and other items as appropriate. The general consumer will likely buy one of these for special occasions or as a get well.
We can suggest a similar theme to our corporate clients encouraging them to show appreciation to their hardworking employees and loyal customers. Change the name of the theme “To a Souper Employee (or Client)” and you’ve just given your corporate client reason to buy in multiples.
2. Lorie Obernauer | January 15th, 2008 at 5:18 pm
You make a very good point Flora. It’s always important to match your designs with your customer. You suggest a terrific way to take a single idea and make it work for very different customers.
3. Tom | February 9th, 2008 at 4:29 pm
Nothing says thank you for your devotion like a gift basket especially design for the individual, you might even throw in some thing you know they enjoy doing such as there hobby. They would really know you care.
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