Post Holiday Gift Baskets: How about a Salad?
“MAUSSANE-LES-ALPILLES, France (AFP) – Thirty-five years ago olive-grower Raymond Gonfond pondered giving up on his olive trees — because olive oil was not selling. Now the whole world is enamoured of this green gold, which underpins the famed ‘Mediterranean diet’.” Full Story
Once the holidays are over, most of my friends will complain about how much they ate. New Year’s resolutions will abound with pledges to eat sensibly. On the other hand, I recently read that Whole Foods did a survey and found that “a majority of Americans are tired of making New Year’s resolutions and instead prefer to create lasting lifestyle solutions”. Full Story. The point is that you can be attuned to what your customers want and offer a “sensible” alternative to the gift basket laden with sweets and snacks.
Suggest a “healthy” basket full of fixings for a complete “healthy meal”: whole wheat pasta, spicy marinara sauce, tangy sun dried tomatoes, nicose olives, fragrant olive oil and pungent balsamic vinegar. Offer an upscale version of this basket that includes a bottle of red wine. And considering the health benefits that are touted, you can even include a few pieces of dark chocolate candy!
You can snag some extra business between Christmas and Valentines Day by offering something unique. Please share your ideas for other ways to attract business between the holiday rush.
3 comments January 15th, 2008
