A Checklist to Prepare for Gourmet Trade Shows
I’m registered to attend the Fancy Food Show in San Diego. I’ve received regular reminders from the show organizers about show events. I just received a planning guide that I think would be helpful to anyone attending this show or other trade shows.
See below for a copy of the email that I received. I like that it covers “things to do” before and during the show. It would be simple to adapt this list to cover events at other shows.
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I would also recommend some things to do after the show:
- Organize all of the business cards and price lists you collected.
- Make notes about those vendors with whom you want to follow-up.
- Show the brochures that you collected to your employees. Point out the products you like and ask for their opinions.
- File all of your information for future reference. Since you probably have brochures from companies that you’ve never done business with, file by product categories: cookies, chocolates, beverages, etc. Six months later you may remember that you saw some really cute tea sachets, but if you’re like me, you won’t remember the name of vendor. By filing by category, you’ll be able to retrieve the information you want.
2 comments January 9th, 2008