Turn Good Customers into Your Promoters
In each issue of Specialty Food Magazine, there is a section called “The Educated Retailers’ Guide” written by Ari Weinzweig. October’s issue includes an article entitled “Getting on to Good Profits”. Mr. Weinzweig suggests that by taking care of your best customers, you can turn these already happy customers into your promoters.
At Weinzweig’s stores, loyal customers might get coupons for future purchases, unexpected gifts put into their bags, thank you notes or even a free dinner. These special “perks” are given to those customers who regularly bring in friends and colleagues and who make an effort to tell others about the store just because they like the way they are treated!
Make an effort to pay special attention to your customers who keep coming back. While we need to continue to find new customers, we must also make a point of thanking our steady customers for their loyalty.
Check regularly on the Specialty Food Magazine web site for reprints of Mr. Weinzweig’s articles. And please share your ideas about ways you take care of your best customers.
Add comment October 29th, 2007
