Is Your Web Site Ready for Holiday Sales?
October 15th, 2007 at 08:24pm Lorie Obernauer
I just received an email with some information that I think would be useful to anyone who has an online store and who depends on holiday sales to boost their business. The email came from Network Solutions, a company that registers domain names for web sites. They also have an e-commerce department and offer lots web-related services.
The email provided a link to their web site where I downloaded information about how to improve online holiday sales. I had to “sign up” to get the information, but that just took a minute.
Seven steps are recommended to get your online business ready for holiday shopping:
- Update your inventory.
- Make it easy for customers to shop.
- Enhance your site with holiday designs.
- Make potential buyers comfortable about your business.
- Provide specific delivery lead times.
- Use pay for click advertising to drive traffic to your site.
- Use holiday specials to convert shoppers to buyers.
I suggest that you read the full article for great suggestions about how to proceed with each of these ideas.
Also, don’t forget about holiday promotions for Fall. As I mentioned in an earlier post, Halloween celebrations are growing in popularity and there are lots of fun ways that you can promote your gift basket business. Thanksgiving offers another way to promote gift basket sales. Families who plan on having lots of visitors for Thanksgiving are sure to appreciate a basket full of snacks and candies for their guests to enjoy.
Entry Filed under: Business Tips, New Products & Trends
2 Comments Add your own
1. Flora Morris Brown, Ph.D. | October 16th, 2007 at 11:50 am
As part of reviewing and updating their websites, retailers should try every link. No matter how well you set things up, the “cyberspace gremlin” likes to play havoc on your site.
Customer are so impatient that when they encounter broken links or slow loading they quickly scurry to another website.
2. Lorie Obernauer | October 16th, 2007 at 2:37 pm
That’s definitely true Flora and very good advice. I just remodeled my web site and found out from a customer that an entire page was blank. I am lucky that my customer alerted me. Otherwise, it may have been some time until I discovered that and lost many sales!
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