Gift Basket Business Blog

Save at Apex Gift Food’s New Web Site

Apex Gift Foods has remodeled the web site! Many new features will make shopping easier for you.

Three days only: October 16, 17, 18, 2007.

Save 15% when you make a purchase on the
new web site!

Write APEX15 in the coupon code on the new order form.

Add comment October 15th, 2007

Is Your Web Site Ready for Holiday Sales?

I just received an email with some information that I think would be useful to anyone who has an online store and who depends on holiday sales to boost their business. The email came from Network Solutions, a company that registers domain names for web sites. They also have an e-commerce department and offer lots web-related services.

The email provided a link to their web site where I downloaded information about how to improve online holiday sales. I had to “sign up” to get the information, but that just took a minute.

Seven steps are recommended to get your online business ready for holiday shopping:

1. Update your inventory.
2. Make it easy for customers to shop.
3. Enhance your site with holiday designs.
4. Make potential buyers comfortable about your business.
5. Provide specific delivery lead times.
6. Use pay for click advertising to drive traffic to your site.
7. Use holiday specials to convert shoppers to buyers.

I suggest that you read the full article for great suggestions about how to proceed with each of these ideas.

Also, don’t forget about holiday promotions for Fall. As I mentioned in an earlier post, Halloween celebrations are growing in popularity and there are lots of fun ways that you can promote your gift basket business. Thanksgiving offers another way to promote gift basket sales. Families who plan on having lots of visitors for Thanksgiving are sure to appreciate a basket full of snacks and candies for their guests to enjoy.

2 comments October 15th, 2007