Know Your Customers Preferences for Perfect Gift Baskets
Are you getting ready to send a gift basket to a young adult? Well don’t put coffee in that basket! According to the National Coffee Association, “only 37% of young adults between 18 to 24 drink coffee, compared with 60% for those between 40 and 59 and 74% for Americans over 60.” Full Story.
Keeping abreast of these types of trends will help you create baskets for your customers that really match their preferences and tastes. And this of course, will keep them as loyal customers.
If you want to include beverages in your baskets, there is a variety of delicious products on the market. Coffee is still favored by older adults and there are many flavored coffees that will add a touch of class to your baskets. Cappuccino and cocoa are extremely popular, especially in cold weather months and for the holidays.
And statistics indicate that tea consumption in the United States is growing by leaps and bounds. “Health conscious consumers are choosing tea for its medicinal benefits”. (Full story.) Fragrant, hot teas are a lovely addition to a basket full of savory jams and crunchy crackers. You can choose from traditional flavors to more fruity, exotic blends.
If you haven’t tried chai, this combination of rich tea, milk, sweetener and spice will be a interesting new addition to your baskets. Your customers will appreciate something new!
Keep abreast of gourmet food trends by reading trade magazines such as Specialty Foods and Gourmet Retailer. Your baskets will be a “gourmet delight”!
1 comment October 11th, 2007