Gift Basket Business Blog

Loyalty Programs for Gift Basket Buyers

September 27th, 2007 at 01:32pm Lorie Obernauer

The latest research from Colloquy, a loyalty marketing consulting business, indicates that a “surprisingly high number of young adults and middle income Hispanics identify themselves as loyalty program participants”. Simply put, loyalty programs recognize and reward the best customers of a business.

Furthermore, “despite the hype about loyalty programs featuring charity rewards, consumers among all demographic groups are “me” oriented when it comes to redemption of their rewards”. In other words, those redeeming loyal points are most often getting things for themselves.

As business owners, we are always looking for new ways to increase our business. Loyalty programs offer a way to give something back to our customers who keep giving us business.

Apex Gift Foods has recently set up a loyalty program for customers that has attracted many old and new customers. Customers earn points for purchases and can redeem those for gift cards for major retailers and restaurants. Go to Apex to find out more about the way the program works and the “rules” for participants. Please share your ideas about how you might adapt this idea for your business.

Entry Filed under: Promotions, Business Tips