Gift Basket Business Blog

Promotions for Halloween Gift Baskets

September 19th, 2007 at 10:13am Lorie Obernauer

I recently posted a blog about running promotions for gift basket businesses and also a blog about gift baskets for Halloween.  One reader commented that she would like to do promotions, but needed some ideas. I read an article in Florist Review Magazine titled “Hype Halloween” by Teresa Lanker (August, 2007) that included some ideas for Halloween promotions for retail florists. I think some of these can be adapted for gift basket businesses.

Tricks and Treats Halloween Baskets. Encourage halloween gift giving by including “tricks” in with your basket of treats. Allow your customers to provide their own “gag gift” that you will include in a gourmet basket. Or offer silly options such as “wind up witches, bobble-head jack-o-lanterns or plastic spiders” tucked around your gourmet treats.

Costumed Deliveries. “Make deliveries during Halloween week dressed as a vampire, black cat or superhero.” Customers will be sure to remember you. If you have a storefront, offer special discounts to customers who come to your store in a costume.

Halloween Cards. “In 2000, 28 million Halloween cards were sent throughout the U.S.” Use this opportunity to send a greeting to your customers and remind that that you offer Halloween gourmet baskets!

Don’t forget to stock up on Halloween novelties that you can add to your baskets: scarecrows and pumpkins on wood pics, and seasonal ribbons can add a touch of the season to your baskets, but not add a lot of expense.

Entry Filed under: Business Tips, Gourmet Gift Foods, Promotions