Gift Basket Sales for Halloween
September 16th, 2007 at 02:52pm Lorie Obernauer
“The National Retail Federation estimated Halloween sales would near $5 billion in 2006, up 51% from 2005.” Additionally, the average consumer spent over $50 on Halloween goodies! Furthermore, the U.S. Census Bureau reports that adults are getting more into the spirit of the Halloween season, throwing parties and decorating their homes and offices. (from Florist Review Magazine, August, 2007).
Don’t overlook sales opportunities for this seasonal celebration. Create and promote gift baskets baskets with Fall and Halloween themes. Start with fillers in seasonal colors. Add scarecrows, witches, pumpkins and gourds on picks to your gourmet designs. Finish with a big bow in seasonal colors.
Please share your ideas about how you promote this popular holiday in your gift basket business.
Entry Filed under: Gourmet Gift Foods, Gift Basket Supplies, Business Tips
5 Comments Add your own
1. Amazing Gifts | September 22nd, 2007 at 9:50 pm
Halloween isn’t just for the kids anymore and more and more people are choosing to have Halloween parties instead of Trick Or Treating because it is much safer and really fun for the kids.
2. Gift Basket Business Blog&hellip | October 15th, 2007 at 8:24 pm
[…] Also, don’t forget about holiday promotions for Fall. As I mentioned in an earlier post, Halloween celebrations are growing in popularity and there are lots of fun ways that you can promote your gift basket business. Thanksgiving offers another way to promote gift basket sales. Families who plan on having lots of visitors for Thanksgiving are sure to appreciate a basket full of snacks and candies for their guests to enjoy. […]
3. Tonia Amos | October 17th, 2007 at 6:24 am
One thing I have been promoting now for a couple of years is haloween gifts for nursing home and assisted living residents. It is a great way to show a little love to those you love in this situation and it also gets them in the festive mood!
I work with the activities manager initially and then the director. I place ads in their newsletter (if they have one) and now several of the homes are letting me put flyers in their monthly mail that goes out to families.
This is an off beat holiday for them to promote for their residents and it got my foot in the door for the other holidays!
Tonia
4. Lorie Obernauer | October 17th, 2007 at 8:22 am
Thanks Tonia for your nursing home idea. This sounds like a good way to spread the word about your business.
5. Mike Allen | November 17th, 2008 at 10:51 am
Halloween leads into Thanksgiving, one of the largest gift basket giving times of year.
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