Gift Basket Business Blog

Tell a Story with Your Gift Baskets

August 25th, 2007 at 11:35am Lorie Obernauer

Many of your customers who appreciate gourmet foods want to know “the story” behind the products they buy. Consumers are increasingly interested in learning about the products they purchase. To satisfy your customers’ “appetites” for information, you need to make an extra effort to learn about the products you buy.

When you go to a trade show, take time to talk with the manufacturers of the products you include in your gourmet baskets. Learn how the product is made; ask about ingredients and packaging. If you can’t attend trade shows, contact manufacturers to get “sell sheets” and marketing materials that lists the features of the products they make. Also, read trade publications, such as Gourmet News, Gourmet Retailer, Specialty Foods, and Fancy Foods to learn more about particular food categories. For example, you may find a story about how chocolates are made, or a primer on healthy snacks.

Also check out the Apex Gift Foods web site. Information is continually be added about about the products that are featured on the site. Future postings on this blog will also include interesting “tidbits” about gourmet products sold at Apex. Educate yourself and “feed” your customers the information that they crave. They’ll appreciate your efforts!

Mark your calendar: The Atlanta Gourmet Market will be held September 8-10, 2007. For more information, go to AmericasMartAtlanta web site.

Entry Filed under: Business Tips, Gourmet Gift Foods