Create Successful Gift Basket Promotions
July 21st, 2007 at 04:20pm Lorie Obernauer
Want to know how to make your promotions soar? Check out this article in SpecialtyFood.com. Author Ari Weinzweig suggests 12 techniques that you can apply to your business.
Here’s one of my favorite ideas. But, please ready the full story to learn the most about how to implement a great promotion.
Get Wild! Weinzweig suggests that you come up with a zany idea for your promotion. “Do something that’s fun and out of the ordinary.” This will help to make your business stand out from your competition. If customers have fun when they shop at your store, they’ll be sure to tell others.
Along these same lines, give your promotion a name. You can refer to this name in all your advertising. Your employees can use this name to remind the customers about the promotion. And hopefully, your customers will use the name to tell their friends!
Getting your employees involved and excited about your promotions will go a long way to creating customer support for your business. And don’t forget to have fun!
Entry Filed under: Business Tips, Promotions
2 Comments Add your own
1. Carol Fultz | August 19th, 2007 at 1:26 pm
Hi, I like the idea of doing promotions, but I am haveing a hard time comeing up with what kind of promotions. If you could run an article with some ideas that would be great. I am looking for something that is funand uniquet. Please help me
Thanks
Carol
Rolling Hills Gifts
2. Gift Basket Business Blog&hellip | September 19th, 2007 at 10:13 am
[...] I recently posted a blog about running promotions for gift basket businesses and also a blog about gift baskets for Halloween. One reader commented that she would like to do promotions, but needed some ideas. I read an article in Florist Review Magazine titled “Hype Halloween” by Teresa Lanker (August, 2007) that included some ideas for Halloween promotions for retail florists. I think some of these can be adapted for gift basket businesses. [...]
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